Hi, Buddies,

If you like the characters in the north-american sitcom ‘Seinfeld”, the cartoon Doug Funnie, listen to U2, buy sedan cars, wear khaki pants, turtle necks and sandals with socks, keep in mind that you have all the characteristics of a normcore

Elected the style of the moment by the trend company K-Hole and, later, the NY Mag, the fashion magazine of The New York Times newspaper, the normcores don’t want to be different, they don’t care if they are trendy and they neither try to be authentic. Comfort is really all they care about.This aesthetic line, that wasn’t exactly about fashion in the beginning, manifests itself through uncomplicated, common and basic clothes without any fashion information. The more discreet the better.

As it has been widespread only as a way to neutralize the style, the normcore posture is often associated with figures such as Apple’s entrepreneur and co-founder Steve Jobs (1955- 2011) that, although he had money and status, preferred to dress in a way he would not stand out in the crowd.

The rise of this posture has also been linked to the decay of another group: the hipsters. Their deliberate will to pursuit originality, supported by a peculiar style, made them lose the joy of belonging that comes from the fact of being part of a group. They were tired of (trying to) being different and, therefore, became normcores.

For those who love quizzes, BuzzFeed has a great one: How Normcore Are You?

That’s all!

Have a nice day!



Sunglasses: Dior

Shirt: Riachuelo

Trench coat: Topman

Vest: Uniqlo

Trousers: Zadig & Voltaire

Sandals: Nike

Watch: Cartier

Riviera: Priya

Leather Bracelet: Antonio Bernardo

Turquoise Bracelet: Mônica Caetano 

Green Bracelet: Mônica Caetano 

Greek Eye: Vika

Leather and Silver Bracelet: Personal Collection

Photos: Linus Hallsénius/SnyderNewYork

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Selo Estocolmo

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