Hi Buddies,

Another Fashion Week! New York is crazy right now, all eyes in the fashion industry are turned to the city. Besides the fashion editors from all over the world, more and more bloggers are taking over the area. From Chiara Ferragani to Brian Boy and Mariano de Vaio… Everybody came!

It is so obvious that the guys from F*Hits couldn’t miss it. We are all here already, staying at the ROW Hotel, out GQ at the Big Apple. Speaking of the Big Apple, do you know why New York has this nickname?

There are several stories behind this lovely nickname. One of them says that the owner of a former brothel in New York, a French lady named Evelyn Claudine, was also known as Eve. An analogy was made from her name to the forbidden apple that took the Earth from the status of paradise.

Another theory refers to New York in times of the American recession, when the city exported apples and decided to adopt the nickname to encourage exports.

The most plausible theory is that in 1921, the term was used on a horse racing column published at the New York Morning Telegraph newspaper. The author of the column was John J. Fitzgerald, who later credited the expression to the African-American workers from a horse a in New Orleans.

The nickname spread further in the mid-30s, when jazz musicians began referring to New York as “The Big Apple”.

And then, finally, in the early 70’s, the New York Convention and Visitors Bureau begun to use the term “The Big Apple” in a way to increase tourism in the city.

That’s all!

Have a nice day!



Shades: Spitfire

hat: Borsalino

Blazer: Gant

Pocket Square: Zara

Boutonniere: H&M

Shirt: Dudalina 

Shorts: Gant

Belt: Topman

Bag: Givenchy

Watch: Cartier

Shoes: Keds para Opening Ceremony

Riviera: Priya

Leather Bracelet: Antonio Bernardo

Turquoise Bracelet: Mônica Caetano 

Green Spinel Bracelet: Mônica Caetano 

Fotos: Caroline Barrionuevo

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Fonte: Wikipedia e Histórias da Di

Selo Nova York

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