Carmen Steffens just opened a new store in America! And the chosen location couldn’t be better: Las Vegas. Carmen Steffens did great last night, with a very exciting party that reunited some Brazilian and international celebrities.
The actresses Alice Braga, Fernanda Machado and Tainá Muller were among the stars invited, as well as the stylist Matheus Mazzafera and my friend and F*Hits blogger Denise Gebrim. Fashion editors Mônica Salgado (Glamour) and Lúcia Barrgos (Quem) also showed up. Among the international celebrities, the top blogger Chiara Ferragni and the actress Jaime King, from “Pearl Harbout”and “Sin City”. And myself, of course, representing the ward male.
With 100 sq meters, the store is located at the Fashion Show Mall. Under the concept of a flagship store, it has all the same details of its concept store at Oscar Freire St., in São Paulo, and all the other stores in more than 18 countries.
For those who don’t know the brand, Carmen Steffens was created in 1993 and it is now in more then 18 countries, such as Argentina, Uruguay, Spain, France and Chile. In the United States, the brand has stores in Hollywood, Orlando and Glendale. According to Mario Spaniol, Carmen Steffen’s president, the brand is planning to expand in the South of the USA. For 2016, they are planning to launch a new store in Miami.
Check out the pictures of the party!